I always get asked about what mobile marketing tools I use in my business.
More so than any other question, hands down.
- What SMS platform should I use?
- What tool do you use to build mobile websites?
- Can I white label it?
Here’s the truth. The tools don’t matter, and in today’s episode I share 7 reasons why the mobile marketing tools don’t matter and what you should be focused on.
The tools will come and go. Good mobile marketers—and good marketers in general, won’t rely on the tools but the strategies that get results.
The ability to adopt new tools as they become available is important but not nearly as important as how you use them.
In today’s episode we’ll specifically talk about:
- The speed of change
- The saturation of most tools available
- The value of service
- What the client actually needs
- Why labeling doesn’t always matter
- Where results come from
- The power of your relationship with your client
- How you’re pitching your clients wrong
RESOURCES AND LINKS MENTIONED IN THIS EPISODE INCLUDE:
THE SMS MARKETING HANDBOOK – A STEP-BY-STEP GUIDE TO MORE LEANDS & SALES WITH MOBILE
We’re here to help you make the transition into using SMS marketing with as little pain as possible. The SMS Marketing Handbook is a step-by-step guide to start using SMS text message marketing so that you can generate leads, increase sales, and connect with your customers in a new and immediate way.
GOT A MOBILE MARKETING QUESTION?
I get a lot of questions via email and I thought it would be cool to answer your questions on the podcast. If you have a question, you can record it here and there is a chance I’ll feature you on the podcast and answer your question. Don’t forget to leave your name and your website while your recording so we can check out your business.