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Today on Mobile Mixed we talk about we are taking a slightly different approach. We’ve been talking to agencies and mobile strategists that consistenly help their clients inmplemtn success mobile strategies but what about talking to the clients themselves? Today, we flip it around and talk directly to JetBlue. Jonathan Stephen has been helping JetBlue implement well thought out mobile initiatives that allow them to deliver a consistent brand experience no mater what device their customer may be on.

As the head of mobile at JetBlue, Jonathan shares his learnings over the years working with a variety of clients on mobile, the Mobile Marketing Association and now JetBlue. He speaks all over the world on mobile strategy and his insights and recommendations apply to agencies, brands and even small business like the local doctor.

Today you’ll learn:

• The questions JetBlue asks themselves internally
• The benefit of having an agency help you in mobile
• How no matter your budget mobile should be a key part to your marketing strategy

I hope you enjoy the show as much as I did talking with Jonathan.

Links Mentioned: 

• Follow Jonathan on Twitter
• JetBlue’s website
• JetBlue’s loyalty program.
• JetBlue Mobile Offering
• Download the JetBlue iPhone App

About Jonathan Stephen:

Jonathan Stephen is the Head of Mobile with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem.

Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization as well as responsible for the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing.

Jonathan has had the opportunity to speak at various events throughout Europe, U.S. and Canada, covering various topics around mobile marketing technologies, marketing best practices, and education on effective use of the mobile channel for brands and agencies. His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry.