Mobile Mixed - Mobile Marketing Training » Interviews & Guests http://mobilemixed.com Fri, 19 Sep 2014 13:41:17 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 News Update: Louis Gump Leaves CNN and Joins LSN Mobile http://mobilemixed.com/news-update-louis-gump-leaves-cnn-and-joins-lsn-mobile/ http://mobilemixed.com/news-update-louis-gump-leaves-cnn-and-joins-lsn-mobile/#respond Tue, 26 Mar 2013 11:00:31 +0000 http://mobilemixed.com/?p=1866 This is a special news edition of Mobile Mixed. I’d like to first call out that there really won’t be many episodes like this on Mobile Mixed with the new direction of the show BUT Louis Gump is one of the most respected mobile marketers out there and once of the brightest when it comes […]

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MM 044: How Podcasting Can Be Your Secret Mobile Marketing Weapon With John Dumas http://mobilemixed.com/podcasting-as-a-mobile-marketing-too/ http://mobilemixed.com/podcasting-as-a-mobile-marketing-too/#comments Wed, 20 Feb 2013 10:30:07 +0000 http://mobilemixed.com/?p=1693 In this episode of The Mobile Mixed Podcast we are joined by my good friend John Dumas of Entrepreneur on Fire. John’s daily podcast is downloaded over 150k times a month and is one I listen to pretty much every single day for great interviews from inspiring entrepreneurs. I had the chance to listen to […]

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MM 042: How Arm & Hammer Mobilized Existing Strategies To Save Big and Increase ROI http://mobilemixed.com/mobile-coupons-arm-hammer/ http://mobilemixed.com/mobile-coupons-arm-hammer/#comments Wed, 06 Feb 2013 10:00:11 +0000 http://mobilemixed.com/?p=1633 In this episode of The Mobile Mixed Podcast, we are joined by Ritesh Bhavnani of Snipp. Today we discuss how Snipp helped Arm & Hammer to mobilize a marketing initiative that historically was all manual and involved shopping UPC codes so that they saved a ton of money and increased their ROI. More specifically, in […]

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MM 019: How To Monetize Mobile: A Conversation With John Lim http://mobilemixed.com/how-to-monetize-mobile-a-conversation-with-john-lim/ http://mobilemixed.com/how-to-monetize-mobile-a-conversation-with-john-lim/#comments Wed, 29 Aug 2012 13:58:40 +0000 http://mobilemixed.com/?p=734 Today on Mobile Mixed, we are joined by John Lim, the Founder and CEO of Life In Mobile. John has been in the mobile game for 15 years and has worked with brands like Guinness, Heineken, Fox, The Daily News and more. He created a mobile solution for Real Estate professionals which drove a significant increase in […]

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MM 018: Why You Should Almost Always Build Your iPhone App First: A Chat With Dan Burcaw of Double Encore http://mobilemixed.com/why-you-should-almost-always-build-your-iphone-app-first-a-chat-with-dan-burcaw-of-double-encore/ http://mobilemixed.com/why-you-should-almost-always-build-your-iphone-app-first-a-chat-with-dan-burcaw-of-double-encore/#comments Tue, 21 Aug 2012 18:48:32 +0000 http://mobilemixed.com/?p=719 Today on Mobile Mixed, we are joined by Dan Burcaw, the Founder and CEO of Double Encore. Dan and his team were behind the development of the JetBlue iPhone app which we discussed with Mr. Jonathan Stephen of JetBlue a few episodes ago. Double Encore has built apps not only for JetBlue but the Major […]

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MM 017: Why Your Local Business Needs A Mobile Site. Not A Responsive Site: A Talk With Bryson Meunier http://mobilemixed.com/why-your-local-business-needs-a-mobile-site-with-bryson-meunier/ http://mobilemixed.com/why-your-local-business-needs-a-mobile-site-with-bryson-meunier/#comments Tue, 14 Aug 2012 08:30:28 +0000 http://mobilemixed.com/?p=705 Today on Mobile Mixed, we’re joined by Bryson Meunier, a mobile seo specialist and avide writer at Search Engine Land. We dive into a recent article that Bryson wrote called ” Why your restaurant and local businesses needs a mobile (not responsive) website“. In today’s show you’ll learn: Why responsive design is NOT the right […]

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MM 016: This Month In Mobile: What Is Mobile Strategy, The Mobile Wallet And The Truth About QR Codes http://mobilemixed.com/this-month-in-mobile-what-is-mobile-strategy-the-mobile-wallet-and-the-truth-about-qr-codes/ http://mobilemixed.com/this-month-in-mobile-what-is-mobile-strategy-the-mobile-wallet-and-the-truth-about-qr-codes/#comments Tue, 07 Aug 2012 12:00:39 +0000 http://mobilemixed.com/?p=665 Today on Mobile Mixed we have a new segment of the show. Each month I’l be joined by Naushad Huda, the Founder and CEO of Xtopoly, a mobile agency out of Cali to rant about the happenings in the mobile space of the last month. Today we look back on July and we define “mobile strategy”, […]

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MM 015: CNN Knows That Mobile Is Different: A Conversation With Louis Gump http://mobilemixed.com/cnn-mobile-strategy-with-louis-gump/ http://mobilemixed.com/cnn-mobile-strategy-with-louis-gump/#comments Tue, 31 Jul 2012 14:25:36 +0000 http://mobilemixed.com/?p=648 Today on Mobile Mixed we’re joined by Louis Gump, the VP of CNN Mobile. It’s hard to find the right place to even start explaining how knowledgable Louis is when it comes to mobile. He got started earlier than most while with The Weather Channel implementing successful mobile strategies incorporating the mobile web and SMS. Louis […]

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MM 014: Get An Inside Look At JetBlue’s Mobile Strategy: A Chat With Jonathan Stephen http://mobilemixed.com/jetblue-mobile-strategy-with-jonathan-stephen/ http://mobilemixed.com/jetblue-mobile-strategy-with-jonathan-stephen/#comments Tue, 24 Jul 2012 13:24:38 +0000 http://mobilemixed.com/?p=629 Today on Mobile Mixed we talk about we are taking a slightly different approach. We’ve been talking to agencies and mobile strategists that consistenly help their clients inmplemtn success mobile strategies but what about talking to the clients themselves? Today, we flip it around and talk directly to JetBlue. Jonathan Stephen has been helping JetBlue implement […]

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MM 013: Humanize Your Business Using MMS: An Interview With James Citron Of MoGreet http://mobilemixed.com/humanize-your-business-using-mms-an-interview-with-james-citron-of-mogreet/ http://mobilemixed.com/humanize-your-business-using-mms-an-interview-with-james-citron-of-mogreet/#comments Tue, 17 Jul 2012 12:18:03 +0000 http://mobilemixed.com/?p=614 Today on Mobile Mixed we talk about MMS (Multimedia Messaging Service) with James Citron of MoGreet. MoGreet offers a messaging platform that focuses on MMS (they do SMS and more too) which is essentially sending pictures and video to your customers similar to the way you receive a text message. MMS is a very powerful marketing […]

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MM 012: Driving Sales, Engagement and Loyalty With Mobile Marketing: A Conversation With Jeff Hasen http://mobilemixed.com/driving-sales-engagement-and-loyalty-with-mobile-marketing-a-conversation-with-jeff-hasen/ http://mobilemixed.com/driving-sales-engagement-and-loyalty-with-mobile-marketing-a-conversation-with-jeff-hasen/#comments Tue, 10 Jul 2012 13:00:36 +0000 http://mobilemixed.com/?p=592 Today on Mobile Mixed we have one of the top mobile marketing minds in the industry. Jeff Hasen, the CMO of HipCricket joins us today and we dive into his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.  In today’s show you’ll learn: Strategies from specific case studies discussed in the book […]

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MM 011: How Mobile Can Change An Industry And Your Business With Jared Reitzin http://mobilemixed.com/how-mobile-can-change-an-industry-and-your-business-with-jared-reitzin/ http://mobilemixed.com/how-mobile-can-change-an-industry-and-your-business-with-jared-reitzin/#respond Tue, 03 Jul 2012 13:00:19 +0000 http://mobilemixed.com/?p=574 Today on Mobile Mixed: Jared Reitzin, CEO of mobileStorm joins us. Jared is one of the savviest mobile marketers in the industry and has been in the mobile space for over a decade building his company. As a pioneer of the mobile health movement he’s leveraging mobile to help his clients make a difference. Today, […]

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MM 010: Make Money Selling Your Apps: A Conversation With Jonathan C. Kay http://mobilemixed.com/make-money-selling-your-apps-a-conversation-with-jonathan-c-kay/ http://mobilemixed.com/make-money-selling-your-apps-a-conversation-with-jonathan-c-kay/#comments Tue, 26 Jun 2012 13:00:12 +0000 http://mobilemixed.com/?p=567 Today on Mobile Mixed: We got an awesome entrepreneur in Jonathan C. Kay joining us. Not only has Jonathan been known as the “Ambassador of Buzz” but he is also a NY Giants fan, something we both have in common. He’s a wise wise man. Jonathan is a super inspiring entrepreneur and and built a […]

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MM 009: You Don’t Need A QR Code, Just More Customers http://mobilemixed.com/you-dont-need-a-qr-code-just-more-customers/ http://mobilemixed.com/you-dont-need-a-qr-code-just-more-customers/#comments Thu, 21 Jun 2012 13:00:45 +0000 http://mobilemixed.com/?p=554 Today on Mobile Mixed: We’re joined by Matthias Galica…YUP! That’s his real name. Matthias wins the award for “most badass name” on the show thus far. Matthias started ShareSqare which started out as a a QR Code platform which allowed you to tie QR code’s to experiences like instant wins, downloads, video, generating fans and […]

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MM 008: How To Get Started With Mobile Marketing: A Conversation with Jamie Turner http://mobilemixed.com/how-to-get-started-with-mobile-marketing-a-conversation-with-jamie-turner/ http://mobilemixed.com/how-to-get-started-with-mobile-marketing-a-conversation-with-jamie-turner/#comments Tue, 12 Jun 2012 14:00:43 +0000 http://mobilemixed.com/?p=433 Today on Mobile Mixed: We’re joined by special guest, Jamie Turner, co-author of How to Make Money with Social Media and Go Mobile (affiliate link). Jamie is also the founder and Chief Content Officer of 60 Second Marketer, a great marketing blog and resource for any business.  Talking mobile with Jamie was so much fun! He is […]

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MM 007: The 3T’s Of Mobile Marketing For B2B Companies http://mobilemixed.com/the-3ts-of-mobile-marketing-for-b2b-companies/ http://mobilemixed.com/the-3ts-of-mobile-marketing-for-b2b-companies/#respond Tue, 05 Jun 2012 14:00:27 +0000 http://mobilemixed.com/?p=419 Today on Mobile Mixed: We’re talkin’ a little B2B mobile marketing. That’s business to business ladies and gentleman. Greg Olson from Growl Agency joins us today to talk about how B2B companies can leverage mobile marketing to grow their business. Enjoy his interesting insights as we talk about the 3 T’s of Mobile Marketing and […]

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MM 006: Learn How Lane Bryant Uses Mobile To Grow Their Database http://mobilemixed.com/learn-how-lane-bryant-uses-mobile-to-grow-their-database/ http://mobilemixed.com/learn-how-lane-bryant-uses-mobile-to-grow-their-database/#comments Tue, 29 May 2012 14:00:56 +0000 http://mobilemixed.com/?p=359 Today on Mobile Mixed: We dive into some bigger brands and how they’re implementing mobile. Kane Russel, VP of Waterfall Mobile joins us to share some strategies and execution of their clients. One thing you’ll find out is how these brands got started implementing their first mobile initiatives. They start small, evolve and focus on […]

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MM 005: Learn From The Biggest Mobile Marketing Fails: A Conversation With Kelly McIvor http://mobilemixed.com/learn-from-the-biggest-mobile-marketing-fails-a-conversation-with-kelly-mcivor/ http://mobilemixed.com/learn-from-the-biggest-mobile-marketing-fails-a-conversation-with-kelly-mcivor/#respond Thu, 24 May 2012 14:00:03 +0000 http://mobilemixed.com/?p=326 Today on Mobile Mixed: A new friend of mine, Kelly McIvor, the creator of MobileMarketingFail.com joins us today to go over 4 of the biggest mobile marketing fails he’s experienced and blogged about. We cover mobile campaigns executed by ABC, Bravo/Sprint, Super 8 with iLoop and a special bonus! Now, one of the main goals […]

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MM 004: Mobile SEO And Free Mobile Marketing Tools: An Interview With Cindy Krum http://mobilemixed.com/mobile-seo-and-free-mobile-marketing-tools-an-interview-with-cindy-krum/ http://mobilemixed.com/mobile-seo-and-free-mobile-marketing-tools-an-interview-with-cindy-krum/#comments Tue, 22 May 2012 14:00:41 +0000 http://mobilemixed.com/?p=290 Today on Mobile Mixed: My good friend Cindy Krum is on the show today teaching us about mobile SEO. I can’t say enough great things about Cindy. I’ve had the chance to speak with her, work with her and I continually learn from her. She’s one of the brightest mobile minds out there and speak […]

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MM 003: The Do’s and Dont’s of SMS Marketing: A Conversation with Derek Johnson http://mobilemixed.com/dos-and-donts-of-sms-marketing/ http://mobilemixed.com/dos-and-donts-of-sms-marketing/#comments Thu, 17 May 2012 18:50:43 +0000 http://mobilemixed.com/?p=276 Today on Mobile Mixed: This topic is very near and dear to my heart and one part of mobile marketing that I believe all businesses and brands should be tapping into to some degree. We’re talking about SMS (text message) marketing people! Today we’re joined by Derek Johnson from Tatango, which is one of the […]

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MM 002: Explore Second Screen Strategies To Connect With Customers At Home http://mobilemixed.com/second-screen-strategies/ http://mobilemixed.com/second-screen-strategies/#comments Fri, 11 May 2012 17:46:27 +0000 http://mobilemixed.com/?p=213 Today on Mobile Mixed: Ok, so you keeping up with the mobile marketing landscape is challenging. Mainly because it moves so damn fast. Today, Jason Ary is here to share some valuable insights about how mobile, specifically second screen strategy will play a huge part in how brands connect with prospective customers while they are […]

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MM 001: Why You Need A Mobile Website And When To Build An App http://mobilemixed.com/why-you-need-a-mobile-website/ http://mobilemixed.com/why-you-need-a-mobile-website/#comments Thu, 03 May 2012 06:00:51 +0000 http://mobilemixed.com/?p=148 Today on Mobile Mixed: Ok, so you know your customers are connecting with you from their mobile device but you still don’t have a mobile website. Today’s guest, Juan Sanchez, designer and partner at Tack Mobile, a mobile design and development shop in Denver, CO helps clients  mobilize their website and build smartphone apps. He […]

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