Have you been pitched on location based SMS (text messaging)?
If you haven’t and the sound of sending text messages based on your customers location seems interesting, then you’ll want to listen to today’s episode.
I’ve listened to many pitches on location based messaging, specifically location based SMS (text messaging) and every single time I witness the “seller”(in this case the company with the location based messaging technology) misleading the audience.
Whether it’s a webinar, a sales email or a cold call, the seller doesn’t clearly explain how location based SMS really works and or the challenges with using it in your business.
If they did, they’d have a much harder time selling it to you.
Well, I’m tired of the lies and the confusion around this topic.
I’ve seen businesses both small and large get misled as to how this actually works AND to be honest, I don’t think it’s that powerful.
To find out how location based SMS really works and if you should consider it or not listen now.
I’d love to hear your comments on this topic as well so leave any questions or comments below.
- What location based marketing is
- What location based SMS means
- How most providers actually execute location based SMS
- How much it could cost your business
- Examples of campaigns I’ve seen and their results
- The challenges of sending text messages based on location
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Thank you all for checking out this episode of the Mobile Mixed podcast, and finally if you haven’t done so already I would love you even more if you would take a minute to leave quick rating and review of the podcast in iTunes by clicking the link below! Reviews help us get seen more within the iTunes store so that we can keep spreading the mobile message!