Today on Mobile Mixed: We’re joined by special guest, Jamie Turner, co-author of How to Make Money with Social Media and Go Mobile (affiliate link). Jamie is also the founder and Chief Content Officer of 60 Second Marketer, a great marketing blog and resource for any business. Talking mobile with Jamie was so much fun! He is a super bright guy and has worked with clients such as AT&T, CNN and Coca-Cola.
We dive into his book which is all about getting started in mobile marketing if you’re a small to medium sized business. There are a lot of great concepts and strategies in his book and we dive into many of them. I’ve personally read his book and its a great read for anyone interested in mobile marketing especially if you’re a business considering integrating mobile into your marketing mix.
Today you’ll learn:
- How getting started with mobile marketing is easier than you might think
- The roadmap to building a mobile strategy from objectives to how-to.
- The 14 most powerful words in marketing and how you can use them in your messaging
- The 3 characteristics of a successful mobile marketing campaign