Today on Mobile Mixed we talk about MMS (Multimedia Messaging Service) with James Citron of MoGreet. MoGreet offers a messaging platform that focuses on MMS (they do SMS and more too) which is essentially sending pictures and video to your customers similar to the way you receive a text message. MMS is a very powerful marketing tool and can create a deeper and more personalized engagement with your customers. Today, James and I teach you:
- What’s kept more businesses from leveraging MMS
- How sending unique video/photo content to your customers can help drive sales
- Why incorporating video/photos into your messaging strategy humanizes your business unlike other channels
- Some key considerations when building your MMS strategy
A lot of big brands, specifically TV networks and movie studios are using MMS to increase viewership and ticket sales to their movies. James shares how small businesses can use MMS to differentiate themselves from their competition as well as provide a great ROI due to an affordable pricing model similar to SMS. This episode definitely generated tons of new ideas for me that I can’t wait to implement and I’m sure you’ll feel the same.
And if you want to see an MMS in action just text JAMES to 21534 for a personal video from MoGreet.
About The Guest:
James Citron is the CEO and Co-Founder of Mogreet. He is widely regarded as one of the foremost experts on mobile video and MMS in the United States, and is actively helping to shape the evolution of the mobile marketing and advertising industries. In 2011, James was appointed to the highly-esteemed Consumer Best Practices Committee of the Mobile Marketing Association.