Today on Mobile Mixed: A new friend of mine, Kelly McIvor, the creator of MobileMarketingFail.com joins us today to go over 4 of the biggest mobile marketing fails he’s experienced and blogged about.
We cover mobile campaigns executed by ABC, Bravo/Sprint, Super 8 with iLoop and a special bonus! Now, one of the main goals at Mobile Mixed is to showcase successful mobile marketers and campaigns to help educate you for your next mobile initiative, BUT, there are also valuable lessons to be learned from the brands that have failed. Today we review these failed campaigns and discuss what could have been done differently to make it more effective and customer friendly. Enjoy the show!