I was on a flight back to Denver with Sarah (my fiancee) and she showed me a QR code being used in Women’s Health Magazine.
Seeing as how she knows I wanted to scan it for a potential Takedown, I just couldn’t resist.
In today’s Takedown I share with you how Women’s Health used a QR code in their magazine to create an interactive experience delivering a free gift to it’s readers.
Today’s lessons are interesting as Women’s Health is doing a lot of things right but there are just a few things that would have made this experience much better.
I hope you enjoy todays’ Takedown.
In today’s video we talk about:
- A QR code in Women’s Health Magazine. Was it used well?
- How to turn a non-interactive experience into an online, interactive experience.
- The importance of the complete customer journey.
- The art of the upsell.
Audio Only Version Coming Soon!
Takedown Tuesdays will be released as an audio only podcast as well over the next couple of weeks. Stay tune for that.
Preorder The SMS Marketing Handbook Today!
I’m currently writing the SMS Marketing Handbook, which I’m launching in February 2014. It’s almost done! In editing in fact! If you want to be the first to get it you can pre-order the book now. Learn more here.