Today on Mobile Mixed: Jared Reitzin, CEO of mobileStorm joins us. Jared is one of the savviest mobile marketers in the industry and has been in the mobile space for over a decade building his company. As a pioneer of the mobile health movement he’s leveraging mobile to help his clients make a difference.
Today, Jared and I talk about the importance of mobile health, how retailers are using mobile to grow their business and the importance of marketing 101. You’ve heard me say it before but too often those diving into mobile don’t look at mobile as a tool to reach specifically defined goals and objectives. They just view it as tool and move forward with no real strategy. It’s the biggest mistake you can make and Jared does a great job with his clients assuring they get started while also understanding “why” they should adding mobile to their marketing mix.