Podcast: Play in new window | Download
Today on Mobile Mixed: We’re joined by Matthias Galica…YUP! That’s his real name. Matthias wins the award for “most badass name” on the show thus far. Matthias started ShareSqare which started out as a a QR Code platform which allowed you to tie QR code’s to experiences like instant wins, downloads, video, generating fans and more.
Matthias is an interesting entrepreneur tackling a problem that a lot of businesses have – connecting offline experiences to the online world. You’ll notice a theme that mobile is moving fast and it’s important to test, validate and improve your strategy as you learn. In today’s show we’ll talk about:
- The dirty little secret of paid search for SMB’s
- The performance marketing component of mobile marketing
- How QR codes are not what you really want
- The effectiveness of mobile marketing as a lead generation tool
I think Matthias sheds some interesting light into the use of mobile in todays marketplace. He mentions his view is jaded but I think it’s just realistic and many businesses just don’t think things through enough to come to realizations that are discussed. Enjoy the show!
Links Mentioned:
Stay up to date with the latest Mobile Marketing tips, tricks and episodes at Mobile Mixed by signing up for email alerts below.
Excellent interview. We are also seeing local businesses wanting the price of ‘do it yourself’ but really needing a managed service. We are providing a competitive price but managing the mobile marketing for restaurants, churches, auto dealers etc.