Today on Mobile Mixed: We’re joined by Matthias Galica…YUP! That’s his real name. Matthias wins the award for “most badass name” on the show thus far. Matthias started ShareSqare which started out as a a QR Code platform which allowed you to tie QR code’s to experiences like instant wins, downloads, video, generating fans and more.
Matthias is an interesting entrepreneur tackling a problem that a lot of businesses have – connecting offline experiences to the online world. You’ll notice a theme that mobile is moving fast and it’s important to test, validate and improve your strategy as you learn. In today’s show we’ll talk about:
- The dirty little secret of paid search for SMB’s
- The performance marketing component of mobile marketing
- How QR codes are not what you really want
- The effectiveness of mobile marketing as a lead generation tool
I think Matthias sheds some interesting light into the use of mobile in todays marketplace. He mentions his view is jaded but I think it’s just realistic and many businesses just don’t think things through enough to come to realizations that are discussed. Enjoy the show!